The crane industry "China moment has arrived
Although this formulation with some Chinese media and official organizer of the subjective color, but the general manager of Xuzhou Heavy Machinery Co., Ltd. Sun Jianzhong has felt the sharp changes in the world and China crane industry in the past year.
In September 27th, the first global summit in Beijing crane. Sun Jianzhong to the summit's First Presidency on behalf of the Chinese enterprises and the identity of the speech.
Sun Jianzhong had known before, on the day summit will be released 2010 Global crane 10 strong "list, where he Xu weight from fourth last year rose to third this year, and, at the same time list behind him and three other companies in China. They are the ZOOMLION (fifth), three one (Group seventh, selected for the first time) and Fuwa heavy industry (tenth, selected for the first time).In contrast, USA Manitowoc in sales last year, up more than 40% decline for the top spot in recent years has been firmly occupy the Liebherr, Germany in Europe and Japan the lowest year-on-year decline in 3.93% on the list of enterprises rose to the top (of companies on the list, Chinese enterprises are positive growth year on year, non Chinese enterprises is negative growth).
There is no doubt, Chinese global crane industry in 2009 the biggest winner. While the first summit that Chinese, visible Chinese crane industry in today's world of weight.
In the summit of the "dialogue" link, located in the Sun Jianzhong side is the German Liebherr global mobile crane President ChristophKleiner, Manitowoc Crane Group Executive Vice President, executive vice president of JohnWheeler USA Terex Kenlousberg and Japan Kobelco crane, global marketing director MikeMaruo. However, Sun Jianzhong is the focus of the venue from first to last the most shining, every one of his speeches always attracted the audience attention.
Even in the short time the tea break, Sun Jianzhong wanted to say a word also is very not easy. He is too busy to greet them and shake hands, to end at the hands of the tea to cool before drinking a bite.
In the past year, Sun Jianzhong and his colleagues Chinese not only in the domestic market to flex its muscles, in the international market is suddenly left and right, busy. And now with several international counterparts on the table he have be totally different situation, they are experiencing a downturn in ten years.
And in this year, when Sun Jianzhong asked China when can surpass the multinational giants such questions, he always said, "technology and production capacity has been flat, but the core components and production process takes time". In the China industry is undergoing a transformation and upgrading of today, beyond the pursuit of quantity and cutting-edge technology is not the first choice.Although, Sun Jianzhong Chinese often humility avoided the above problems, but a group of data is visually show, crane industry has been the rise of Chinese.
In the annals of crane industry in the world, with the European and American enterprises in the financial crisis decline in recent years, Chinese at ultra high speed development and the future broad market potential shocked the world. Change to China?
Is the world's China Chinese. Especially in 2008 since the outbreak of global financial crisis, a series of measures Chinese won the respect of the world, the world economy needs more and more Chinese support and participation, the development of the world economy is becoming more and more cannot do without Chinese.
As can be seen, from 2005 to 2009, Chinese crane market has experienced an explosive growth. By 2009, China crane industry sales revenue has exceeded 30000000000 yuan, reached 31100000000 yuan, an increase of 3.67 times more than 6660000000 yuan in 2005. Especially in the 2006~2008 3 years, the annual growth rate remained at more than 50%.
At the same time, the more general point of view, the next 5 years China economy will maintain a rapid growth momentum. Secondly, predictably, High-speed Rail, petrochemical, nuclear power, wind power and other large projects will form a blowout at the same time, it will bring to the large tonnage crane road especially greater demand more than 160 tons of all terrain crane.
China engineering machinery industry association chairman Qi Jun at the summit to predict, to 2015, the overall size of China construction machinery industry will exceed 900000000000 yuan. According to the 2009 lifting machinery accounted for roughly 10.02% in the overall size of the calculation is Chinese engineering machinery, China crane industry in 2015 is expected to exceed the size of 90000000000 yuan, is now 3 times.Usually, a mobile crane industry products will be divided into small tonnage truck crane (200 tons), the all terrain crane of big tonnage (200 tons) and the large-scale crawler crane (1000 tons).
In this market segment, China has become the world's largest consumer of truck crane and exporter. Although the market of all terrain crane with large tonnage cranes and crawler, Chinese enterprises in a relatively small share, in 2009 the world's largest all terrain crane market is still in Europe, its sales reached 1600 units of the scale. But from the three areas of Europe, America, Japanese companies have said, in the next 5~10 years, China will replace Europe as the world's largest all terrain crane market, they believe.
At the same time, another point of view is perhaps worth pondering. With the further expansion of exports, China's production of automobile crane has appeared in various regions of the world, if this trend continues, the future of the automobile crane will become the mainstream products in the world?This is some of the industry and future trends in the industry Multi-National Corporation judgment, does contain the function relationship between the very large and complex, but this view at least, China will be even more important in the future global market plays the role of a crane.
Sun Jianzhong affirmed this view. With the perfection and improvement China design in recent years, manufacturing capacity, truck crane China production has been gradually integrated into the world. Especially in the Middle East, Africa outside Europe, Latin American customers, more and more like China production car crane products. China success in the field, from the truck crane Chinese produced in its excellent price performance ratio, and accepted by the user. The future will be in the world within the scope of the various regions, is not only the developing countries, will be accepted by more and more people, and become the mainstream of the global crane products.But in his view, if the products is the development of more than 200 tons, or should the whole road based, while the 200 tons of truck crane based on. "The large tonnage products are technology oriented, medium and small tonnage is the size of the guide." He said, just from the scale point of view, the automobile crane will occupy the market share and the greater the number of.
China crane industry not only is a powerful market attracts the attention of the world, and perhaps will change this once only and Multi-National Corporation to reach the territory.
Their logic
In 2010 the global crane issued at the summit of the 10 strong list, Chinese power projection is enough. However, there seems to be such a choice in front of Sun Jianzhong and his China counterparts: China crane industry will go in the future?
At present, there are only two points. One is that the crane industry, Chinese should be like Germany and even America enterprise as a breakthrough, through hard work, with absolute technology and global leader; another view is that, at present China crane industry is still in the accumulation phase, relatively low technology standard is not strict, but also has a huge market a rapid growth, so Chinese only need to produce suitable for China market, do enough or good enough (known as good-enough) products, to meet customer demand on the line, do not deliberately pursue the absolute leading technology. This is Japan, Korea had crossed the road.But Sun Jianzhong obviously has its own logic. His view is the short, "large need to pursue advanced technology, can satisfy the market is small."
For the small (200 tons) of the crane, Sun Jianzhong resolutely chose to focus on China market. He said, now or in the future for a period of time, China and many developing countries are in a crane incremental market stage, so should be the first to meet the market demand for the number of. This is in line with market demand, is also in line with the requirements of the development of enterprises. In his view, sometimes the blind pursuit of the leading technology can also be regarded as a waste. "From the customer, the most important is the price, if you can use a lower cost, to earn more money, that is they most want to do." For large cranes, Sun Jianzhong advocated to breakthrough technology as the guide, in order to enhance the design and manufacture ability as the key, he said, "this is not easy!" In the crane in the world, with European schools, schools, schools of America Japan, South Korea and even schools. But the rise of Chinese crane industry in the future will be more similar to a certain genre? Or create their own "China school"? Sun Jianzhong replied only with a smile. But, he can be seen from the above answer, China crane industry, is in accordance with its own logic.